Product work & personal notes
Senior Product Manager · Hamburg
I like getting deep into a complicated user journey: how people use a product, where they get stuck, and what the data suggests we have missed.
My work has included payments and video at Cafe Bazaar, enterprise AI at Sotoon, and industrial software at Albatec. Here are some of those projects, what I learned from them, and the ideas I’m exploring now.
From my work
The context, my role, and the choices behind each product.
Sotoon Case study · Enterprise AI
Which calls should a quality manager review next? Two weeks with two quality managers helped turn speech and language capabilities into a review workflow.
My role: discovery, product definition, pricing, and cross-team delivery.
Includes an original 2020 prototype and a working reconstruction with synthetic calls.
Prototype archive · 2020 35% improvement in review and reporting throughput, a historical team result.
Read the caseAlbatec Project note · Industrial software
Bringing sensor readings, dashboards, alerts, and reporting into a cloud software product for industrial gas monitoring.
My role: product planning and development, working with sales and customers on pilots.
A recent project record covering the software workflow and the connection to physical equipment.
2024–2025 Product development at Albatec, from platform planning to customer pilots.
Read the project noteCafe Bazaar Case study · Consumer products
The platform had reached five million monthly users. Looking at retention by category raised a harder question: which parts deserved more investment?
My role: built Inline Apps and led the decision to focus on video.
The choice to narrow a broad platform to one use case, and what that meant giving up.
11M+ monthly active users reached by the later video product.
Read the caseCafe Bazaar Project note · Payments
Letting customers charge app purchases to their mobile account, with a billing channel spanning the marketplace and two mobile operators.
My role: led the initiative across product, operator partnerships, and delivery.
A short account of the initiative’s scope and results.
5M+ new paying users reached through the initiative.
Read the project noteBackground
2025–2026 · Contract projects
AI evaluation & product-domain work
Contract work in AI evaluation, expert review, and product-domain reasoning.
Jan 2024–Jun 2025 · Hamburg
Product Development Manager
Industrial gas-monitoring software, sensor dashboards, and customer pilots.
Oct 2020–Dec 2022 · Tehran
Senior Product Manager → Director of Product
Enterprise AI products; led six PMs in an AI organization of more than 40 people.
Sep 2014–Oct 2020 · Tehran
Product Marketing → Product Development Manager
An Android app marketplace. Six years across advertising, payments, and video.
Independent work
Questions about AI that I’ve been working through in public.
June 1, 2026 · Article notes
What I want a product team to specify before an AI feature ships: expected behavior, failure modes, evaluation, and control.
Notes & frameworkMay 4, 2026 · Article notes
What changes when an AI system can take action, and ten questions for working through autonomy, risk, evaluation, and human control.
Notes & frameworkSep 21, 2025 · Article notes
An essay on the work between an AI pilot and a useful product: data, workflow integration, evaluation, and a reason to keep investing.
Notes & frameworkIndependent project · Interactive tool
I built this to make an AI product discussion more concrete. Start with a workflow, work through risk and human control, then leave with a brief you can edit.
Runs in your browser. No account or email required to download your brief.
I’m based in Hamburg and exploring senior product roles.